You don't need to have all the answers to make your dream a reality. You just need to start before you're ready.
As a 25-year-old line cook, Ellen Bennett's boss approached her about reordering aprons. Tired of wearing the kitchen's cheap, poorly-designed garments, Ellen had a vision for how to improve upon the simple design of an apron and change the morale of her fellow line cooks in the process. She went for it: "Chef, I have an apron company." The only problem: there was no company, much less any actual aprons.
In Dream First, Details Later, Ellen will show you how one flash of inspiration led to the development of an internationally-recognized workwear brand, despite taking a hundred hockey sticks to the face along the way. Hedley & Bennett aprons, with the iconic ampersand patch in the corner, are seen everywhere, from the Food Network and Chef's Table, to Google, SpaceX, Shake Shack, Sweetgreen, and tens of thousands of...